One of the world’s leading consumer electronics and home technology brands, Hisense, officially entered the Turkish market with a launch event held at Rixos Tersane – Taşkızak. Under the theme “Feel the Light Within,” the event gave attendees the opportunity to experience Hisense’s high-tech products firsthand.
Hisense, one of the world’s leading consumer electronics and home technology brands, officially launched its operations in Türkiye with a grand event held at Rixos Tersane – Taşkızak on Wednesday, October 7. Organized under the theme “Feel the Light Within,” the launch showcased Hisense’s advanced technology products and attracted strong participation from business partners, industry representatives, and technology professionals.
Entering the market with a commitment to user-focused innovation and a mission to share its global engineering expertise, Hisense initially introduced its advanced televisions, designed to bring a cinematic experience to living spaces, alongside its smart air conditioning models, which deliver outstanding climate control performance.
The Hisense Technology Ecosystem Experienced Together for the First Time
One of the highlights of the launch was the 116UXQ, which combines Hisense’s RGB MiniLED technology with a massive 116-inch screen. Guests also had the opportunity to explore the UR8 and UR9 models from the RGB MiniLED family, as well as the ULED MiniLED and Hi-QLED series currently available in Türkiye. Hisense televisions ranging from 65 to 116 inches were showcased throughout the event, allowing visitors to experience their picture quality, color performance, large-screen capabilities, and smooth motion firsthand.
In addition to televisions, Hisense showcased its Hi-Smart, Max Comfort, and Energy Pro X air conditioning series, along with the Air Master model. The brand also introduced its broader global product ecosystem through the concept “The Home of the Future with Hisense.” Featuring home appliances and small domestic appliances not yet available for sale in Türkiye, the experience area offered visitors a comprehensive look at Hisense’s smart living vision and the wider range of products it plans to bring to the Turkish market in the future.
“We Have Entered Türkiye with a Long-Term Vision”
Emphasizing the strategic importance of the Turkish market, Hanson Han, CEO of Hisense Europe, shared the following remarks at the launch:
“At Hisense, a fundamental vision lies at the heart of our more than half a century of experience in technology and innovation: we believe technology should serve people and make everyday life better. This principle has guided our global journey and will continue to serve as our compass as we build our future in Türkiye.
“We believe in the significant potential of the Turkish market. That is why we have entered this market with a long-term vision. Our story in Türkiye is only just beginning, and we are excited about the journey we will build together in the years ahead.”
“We Bring Sports, Technology, and Consumer Experiences Together”
During the event, Alenka Potočnik Anžič, Hisense Europe Marketing Director and Member of the Hisense Europe Management Committee, delivered a presentation on the brand’s sports sponsorships and stated:
“Hisense’s global growth involves investing not only in technology but also in building strong, long-lasting connections with people. Sport is one of the most important platforms for this approach. Through our FIFA and UEFA partnerships, which we have maintained since 2016, we go beyond brand visibility by bringing technology, football, and the fan experience together.
“This long-term approach strengthens Hisense’s global brand awareness and consumer trust while creating new opportunities for our retail partners. In Türkiye, we aim to combine our global brand strength with local consumer experiences, making Hisense a natural part of people’s lives.”
“Together with Our Partners, We Will Spread the Light of Hisense Across Türkiye”
Boštjan Vodeb, Hisense Eastern Europe Sales Director and General Manager for Türkiye, said:
“Türkiye is an important market for Hisense, with significant long-term potential. That is why our priority has been not simply to introduce our products for sale, but to establish the right foundations through our local team, strong sales and distribution partners, and reliable after-sales service network.
“We plan to gradually expand our journey, which begins with TVs and air conditioners, into new product categories starting in 2027. At the heart of this journey is our ‘Accessible Luxury’ approach. We believe advanced technology, outstanding design, and superior experiences should not be limited to a select few but should be accessible to a much wider audience.
“We want to build our story in Türkiye together with our business partners and consumers, rather than on our own. Our global story began in 1969, and today we are opening a new chapter in Türkiye. Let’s spread the light of Hisense across Türkiye together.”
“We Position Technology Within Life, Not Ahead of It”
Ekin Doğan Çomak, Hisense Türkiye Commercial Director responsible for Sales and Marketing, commented:
“At Hisense, we do not see innovation simply as producing newer, faster, or more advanced technology. Its true value lies in what technology changes, what it makes easier, and how it makes people feel when it becomes part of their lives.
“We position technology within life, not ahead of it. While making advanced technology, quality design, and premium experiences accessible to more people, we aim to establish a sustainable, long-term presence in Türkiye. From consumers’ first encounter with Hisense to their product experience and after-sales service, we want to deliver the same level of quality and trust at every touchpoint.”
Hisense initially launched its Hi-QLED and ULED MiniLED TV series in 55-, 65-, and 75-inch sizes. Starting in 2027, the company plans to bring its 100-inch-and-above television range, in which it holds a global market leadership position, to Türkiye. In addition, its Hi-Smart, Max Comfort, and Energy Pro X air conditioning series offer solutions for a variety of needs and expectations, spanning entry-level to premium segments.
Football Excitement Comes to Hisense Screens
Following the press conference, the launch continued with a special experience bringing technology and football together. Former Turkish international footballers Volkan Demirel and Caner Erkin went head-to-head in a console football match on Hisense RGB MiniLED screens. The entertaining competition gave guests a firsthand opportunity to experience the immersive large-screen viewing, picture quality, and smooth motion performance of Hisense televisions.
Bringing technology, sport, and entertainment together under the theme “Feel the Light Within,” the evening continued with a live performance by Ezgi Alaş following the product demonstrations. The launch, which allowed guests to explore Hisense’s diverse technology and lifestyle categories up close, concluded with the musical performance.
