Sony was once again appreciated at the world-famous Technical Image Press Association (TIPA) Awards, with a total of five TIPA awards.
Best Full-Frame Professional Camera Alpha 1
Alpha 1, Sony's most technologically advanced and innovative camera to date, combines high resolution and high speed performance at a level never before achieved in the world of digital cameras. With an all-new 50.1-megapixel full-frame stacked Exmor RS™ image sensor, continuous burst shooting at up to 39 frames per second, AF/AE calculations at up to 120 frames per second, 8K 30p 10-bit 4:2:0 video capability and much more, Alpha 1 enables creators to capture images they couldn't capture before.
Alpha 1 offers professional photographers a new level of creative freedom in sports, weddings, portraits, wildlife and many other demanding fields.
Best Photo/Video Expert Camera
With its side-opening LCD screen, the new Alpha 7S III is a candidate to be the ideal creative tool for video professionals and those who shoot both photography and video. In addition to its new autofocus system and touchscreen interface, it also features a 12.1 MP (approximately, effective) back-illuminated full-frame Exmor RTM CMOS ultra-sensitive image sensor with 15+ stops of wide dynamic range for movie shooting (S-log3). 4K 120p and 10-bit 4:2:2 color depth, heat dissipation mechanism, and dual-slot recording mechanism enable 4K 60p movie recording for more than an hour until the battery runs out[iv].
Best Prime Standard Lens FE 50 mm F1.2 GM
The FE 50mm F1.2 GM (model SEL50F12GM) offers users the excellent resolution and dramatic bokeh effect of Sony's G Master TM series, industry-leading AF (autofocus) capability, and professional control and reliability in a compact and lightweight design. The lens's maximum aperture of F1.2 enables faster shutter speeds and lower ISO in low-light conditions, combining a strikingly low depth of field with incredible light-gathering capacity for maximum creative expression; thus making it the ideal lens for portraits, wedding photography and many other shooting categories.
Best Vlogging Camera ZV-1 Vlogging Camera
ZV-1; It features a 1.0-type stacked Exmor RS® CMOS image sensor with DRAM chip and a 24-70mm[v] F1.8-2.8 ZEISS® Vario-Sonnar T* large aperture lens that provides spectacular background bokeh (background blur effect) that allows the photo subject to stand out from the background.
The camera locks onto and tracks subjects with high accuracy and speed, using Sony's cutting-edge autofocus system. The ZV-1 is designed with features and effects like a selfie-friendly vari-angle LCD screen, video blogger-friendly shooting grip and recording lamp. Directional 3-capsule microphone with windshield ensures clear audio capture with less wind and noise, while Bokeh switch and Product Exposure Setting help achieve more interesting videos with less effort.
The ZV-1 is equipped with many advanced video features, including 4K movie recording[vi] and built-in image stabilization system, to meet all video shooting needs.
