Technical Image Press Association (TIPA), which rewards the world's most prestigious photography and imaging technologies, once again honored Sony's performance and innovation with a total of four TIPA awards.
This year, Sony received the title of "BEST PROFESSIONAL HYBRID CAMERA" with Alpha 9 III and "BEST APS-C EXPERT CAMERA" with Alpha 6700.
BEST APS-C SPECIALIST CAMERA: Sony Alpha 6700
Designed for content creators looking for a wide range of photo and video capture options, the Sony Alpha 6700 incorporates many features adapted from Sony's Cinema Line series models. It also makes it easier to capture moving moments with its excellent performance in low light, thanks to simultaneous monitoring in both video and photo modes, 11 fps photo speed and AI-supported autofocus down to -3EV. Customized video features include improved AI-powered auto-framing for subject tracking when vlogging, a wide range of time-lapse settings, streaming and sharing over USB and WiFi, and Creative Cloud connectivity. The device also offers a unique format called HEIF or High Efficiency Image File, which uses less space while maintaining image quality.This makes the device especially useful for high-frame videos and storing multiple images in burst, HDR and similar high data modes.
PROFESSIONAL HYBRID CAMERA: Sony Alpha 9 III
Alpha 9 III, which simultaneously exposes and records all pixels in the frame when shooting with the global shutter system "rolling shutter", is the first hybrid or video/still full-frame camera that collects all pixels in a single frame. Incredible benefits include a maximum shutter speed of 1/80,000 seconds, framing speeds of up to 120 frames per second with full AF/AE tracking in JPEG and RAW, as well as flash synchronization at all shutter speeds and new Pre-Shooting functions that capture the moments before the shutter is pressed. For videographers, especially social and sports photographers, global shutter eliminates artifacts and artifacts such as flash flickering, light flicker, and screen tearing during video recording. TIPA editors think the global shutter technology in the Sony Alpha 9 III will usher in a whole new breed of hybrid camera that will transform what cameras can shoot and bring new tools and techniques to the professional's bag.
BEST TELEPHOTOP PRIME LENS: Sony FE 300mm F2.8 GM OSS
Stability at low shutter speeds; versatility in all focusing modes, lightness and speed for long work days; These include the features professionals look for in a telephoto lens when working, especially when shooting sports, special events and wildlife. TIPA editors agree that this new GM-class lens ticks all the boxes, featuring an 11-blade diaphragm for exciting and distinctive bokeh effects.
The Sony FE 300mm F2.8 GM OSS is equipped with fast, reliable and quiet operation, with precise image capture that delivers impressive resolution and sharpness even when using a teleconverter, three optical stabilization modes including panning and fast subject capture modes. 3.2 lbs. Weighing in at 1.45 kg (1.45 kg) and measuring 10.4 inches (0.26 m), this truly lightweight lens offers stable and trouble-free operation when shooting video or photography, handheld or on a tripod.
BEST MACRO ZOOM LENS: Sony FE 70-200mm F4 Macro G OSS II
A significant update to the classic focal length, packing the latest focusing and tracking technology into a shorter, lighter body. Sony FE 70-200mm F4 Macro G OSS II, which offers semi-macro feature throughout the zoom range in its class, is not only the first zoom lens in its class, but also increases to full macro when used with the 2x teleconverter. The lens, whose close focusing ability is strengthened by a movable focusing element that allows a minimum focusing distance of 10.2 inches at 70 mm (@26 cm), also offers beautiful bokeh effects with its circular 9-blade diaphragm. For videographers, new features from Sony's cinema division include Direct Manual Focus for quick focus circle adjustments in AF modes. Four XD linear motors, two for each of the lens's focusing groups, support focus tracking during zooming for constant sharpness and also provide an advantage for photography.Sony's OSS (Optical Steady Shooting) feature works as a team with the stabilization system on the camera body to help in challenging lighting scenarios.
