Sony's innovation and performance were registered once again at the annual awards organization organized by TIPA, one of the most famous organizations in the photography world.
TIPA (Technical Image Press Association) conducts a rigorous nomination and awards process that includes detailed testing and comparisons by renowned representatives of photography and imaging publications from around the world. Sony is very proud to have products that were nominated and won awards in five categories in this process. The awards recognize the success of Sony employees, engineers, designers and everyone involved in the creation, promotion and marketing of award-winning products.
Best APS-C Camera Expert - Sony α6400
Along with its compact size and light weight, the α6400 offers fast performance and a host of advanced features you'd expect from a full-frame model. These features include high-speed continuous shooting and 4K HDR (HLG) video capture [1] [2] ; 3.0-type 180-degree tiltable LCD screen; Features AI-based (artificial intelligence) Real-Time Eye AF and new high-resolution Real-Time Tracking. This high-speed, high-performance tracking AF system is combined with the next-generation BIONZ X image processing engine, allowing the camera to focus in as little as 0.02 seconds and maintain lock-on on the subject extremely effectively. This is ideal for capturing even the fastest moving subjects with ease, while the wide sensitivity range and breathtaking image quality make the camera suitable for almost any shooting opportunity, whether you're shooting stills or video.
Best Superzoom Compact Camera - Sony RX100 VI
All components and features of the RX100 VI have been expertly designed to capture unparalleled image quality and impressive 8x zoom while maintaining a nearly identical footprint as the RX100 V (2.9x zoom). Smartly designed optical elements have incredible power, while optical image stabilization ensures images remain stable even at the telephoto end of the zoom range. The advanced image processing engine also delivers better perceived, low-noise image resolution.
Best Mirrorless Prime Telephoto Lens - Sony FE 135mm f/1.8 GM
The generous application of Sony's most advanced optical technologies has resulted in a large aperture prime telephoto lens that delivers outstanding corner-to-corner resolution even at F1.8, as well as the subtle bokeh that is the distinguishing feature of the G Master series. Unique XD (extreme dynamic) linear motors allow users to maintain focus on moving portrait subjects, on-stage performers or similar dynamic subjects with impressive speed, precision and reliability, while also providing silent and virtually flicker-free AF control.
Best Mirrorless Professional Lens - Sony FE 400mm F2.8
Sony's most advanced lens technologies, generously applied in this large-aperture super-telephoto lens, deliver exceptional speed, superior G Master resolution, bokeh, professional control and reliability. Additionally, the SEL400F28GM is a remarkably lightweight and precisely balanced super telephoto lens, offering unprecedented freedom in handheld shooting.
Best Imaging Storage Solution - Sony SF-G series Rugged Specification Cards
Designed for professional performance and the highest level of reliability, the SF-G series is the fastest and most robust SD card on the market with 300MB/s reading and 299MB/s writing speed. The card is 18 times more resistant to bending than traditional SD cards; resistant to dust, dirt, water, mud and grime; and since it is produced in a single-piece mold from rock-solid materials, it is also resistant to drops from heights of up to 5m. [3] . No matter how demanding the shoot, the SF-G series offers ROBUST specifications, reliable performance and durability with fast buffer clearing time after continuous shooting, and an efficient process for transferring contents to the computer.
