Istanbul Modern's visiting hours are extended every Friday from 18.00 to 20.00 with the support of Mastercard. With music and dance events to be held once a month within the scope of the "Long Friday" program, the museum will create space for different forms of artistic expression.
Mastercard and Istanbul Modern signed an artistic collaboration. As part of the "Long Friday" program, museum closing hours on Fridays are extended from 18.00 to 20.00, while Mastercard and Istanbul Modern also bring together art lovers with special events.
The events to be held within the scope of the "Long Friday" program, which will be held once a month on Fridays when the museum is open until 20.00, create a more interactive bond with visitors by creating space for music and dance disciplines. The event series brings together various genres of music and dance, such as jazz, blues, pop, swing and funk, through concerts and workshops. Activities are offered free of charge to museum visitors.
Touching on the importance of museums being places that make room for interdisciplinary activities and artistic expressions, Istanbul Modern Chief Curator Öykü Özsoy Sağnak said, "Today, museums, which are also designed as living spaces, aim to offer a versatile experience to their visitors. As emphasized in the field of museology, art institutions that host interdisciplinary events are live cultural institutions that bring society together in dynamic ways by carrying their roles beyond traditional boundaries." "In this context, extended visiting hours and workshops and concerts to be held with the "Long Friday" program invite all art lovers to Istanbul Modern, making art more accessible to everyone."
Yasemin Develioğlu , Mastercard's Vice President of Marketing and Communications for the Eastern Europe Region, which has undertaken the "Long Friday" sponsorship, said, "As Mastercard, we attach great importance to being a brand that touches the passion points of consumers, and we offer very special experiences, both local and global, to our customers all year round on our Priceless.com platform. The field of culture and arts is one of these passion points and to touch consumers by bringing different disciplines together." "With this collaboration with Istanbul Modern, we will enable Mastercard holders to experience Istanbul Modern's rich collection with content from different branches of art in an advantageous way," he said.
First event
In the first event of the "Long Friday" program, Elif Çağlar Quartet, a quartet of musicians consisting of Turkey's leading jazz musicians with Elif Çağlar on vocals, Can Çankaya on piano, Eylem Pelit on bass guitar and Ediz Hafızoğlu on drums, met with the visitors with their impressive performance. Within the scope of the program, a solo jazz dance workshop was also held at the museum with the Hepcats Istanbul team. Participants learned the beginning movements of solo jazz dance, which was experienced freely and improvisationally with jazz music.
On Fridays between 18.00-20.00, Istanbul Modern entrance ticket is 50% discounted for Mastercard holders (150 people); Participation in concerts, events and workshops organized within the scope of "Long Friday" is free for all visitors with a museum ticket.
Mastercard, which enables its users to access privileged experiences around the world through the Priceless.com platform, will offer special discounts to its users within the scope of "Long Friday".
