Sometimes a single frame tells much more than a story. This year, with the theme "Now is Your Shot", Huawei invites photographers from around the world to show their perspectives to the world with XMAGE 2026.
XMAGE Awards, implemented by HUAWEI, have been held every year since 2017 and have become one of the most important platforms of the global photography ecosystem. The competition, which has received approximately 6 million applications from more than 170 countries and regions to date, stands out as one of the largest and most effective mobile photography competitions in the world.The competition, which focuses on emotional bonds and human-world relations with the themes of "A Heartwarming World" in 2024 and "The World, You and Me" in 2025, is entering a new era this year with the theme "Now is Your Shot".
Capture the Moment, Tell Your Story to the World
Applications for the competition, which starts on March 24 at 10:45, will be accepted until August 16 at 23:59. Participation in the competition, which offers photography lovers from all over the world the opportunity to showcase their talents both locally and globally and win valuable prizes, is free. Applications can be made through the HUAWEI Community in just a few steps.
Squares Opening to the World
A powerful story coming out of Turkey last year resonated on the global stage. Photographer from Tokat, Mehmet Emin Coruş, achieved an inspiring success ranging from local to global by placing second in the world.
This year, the competition once again offers participants the opportunity to express their own styles freely, with its wide category structure that offers the opportunity to explore different styles of expression.
- Telephoto (Catch perfect details from far away)
- Color and Shadow (Tell your story with the play of colors and shadows)
- Scenes from the Night (Discover the secrets of the night)
- Faces (Each face, another story)
- A Heart-Warming World (Freeze life's gentle touches in time)
- Experimental (Break new ground in visual expression by breaking the rules)
- Rhythm of Movement (Catch the enthusiasm of life, frame the rhythm of life)
- Storytelling (create a compelling story from different angles with 3 to 9 photos)
- Action (Shape your narrative in 10 minutes)
10 Thousand Dollar Grand Prize
Winners receive not only prestige but also various awards. The competition offers strong awards both globally and specifically for Türkiye. The competition will maintain its format from last year and will create the "XMAGE 100" list to be selected by the jury this year. Within the scope of the Grand Prize, which will be given to three people on a global scale, the winners will receive a grand prize of 10,000 dollars, while the participants in the XMAGE 100 selection will be rewarded with 1,500 dollars. In the Türkiye leg, the first prize will be HUAWEI Mate X7, the second prize will be HUAWEI Pura 80 Ultra and the third prize will be HUAWEI Pura 80 Pro. In addition, in category-based awards, first place gets the chance to win HUAWEI Nova 14 Pro, second place gets the chance to win HUAWEI FreeClip 2 and third place gets the chance to win HUAWEI WATCH Fit 4.
XMAGE Atelier workshop series; It was held in Shanghai, Anji, Lishui and Paris. This year, it is aimed to be implemented in more cities and create a global interaction network that brings together technology, culture and experience.
To get more information about the competition and to participate, you can visit the HUAWEI Community page.
