Xiaomi, a global leader in consumer electronics and smart manufacturing, made its debut at IFA 2026, held in Berlin from September 4–8. With an exhibition space spanning more than 3,300 square meters, the company marked its largest-ever international exhibition presence.
Bringing together more than 380 products, new technologies and real-life use cases, Xiaomi showcased its “Human × Car × Home” smart ecosystem in its entirety, offering visitors an in-depth look at how its technologies and products work together across different aspects of everyday life.
Xu Fei, General Manager of Marketing at Xiaomi, said: “This year’s IFA marks an important milestone in Xiaomi’s global journey. We have expanded beyond smartphones into smart home and smart mobility, while also making significant investments in foundational technologies such as artificial intelligence, operating systems, chips and smart manufacturing. Today, all of these capabilities come together under our ‘Human × Car × Home’ smart ecosystem. At IFA, we are bringing this ecosystem to users around the world.”
Xiaomi Cars Prepare for Entry into the European Market
Fei continued: “Europe is an important market in Xiaomi’s global strategy. Mijia is expanding its presence across Europe, while we expect Xiaomi Auto to enter the European market in 2027. This will bring together the three core pillars of our ‘Human × Car × Home’ smart ecosystem in the region: personal devices, smart mobility and smart home solutions. We are talking about much more than simply bringing new products to Europe. Our goal is to bring Xiaomi’s technology and ecosystem capabilities to even more users across the region.”
More Than 380 Products on Display
Xiaomi’s presence at IFA 2026 is organized into three main sections: “AI Tomorrow,” “AI Today” and the “Human × Car × Home” product portfolio. Together, these areas take visitors on a journey from the technologies of tomorrow to smart experiences available today, before showcasing Xiaomi’s extensive product portfolio.
“AI Tomorrow” focuses on the future of smart mobility through the Xiaomi Vision Gran Turismo. The section explores new possibilities and Xiaomi’s vision for the future at the intersection of automotive design, performance technologies and digital experiences.
“AI Today” brings these technologies into real-life scenarios. Centered around the Xiaomi SU7 Max and a series of home environments—including the kitchen, living room, bedroom and home office—the area demonstrates how artificial intelligence can enable personal devices, vehicles and smart home products to work together around users’ everyday needs.
The “Human × Car × Home” product portfolio brings together more than 380 products across seven key categories: kitchen and food storage, home cleaning, air management, audiovisual entertainment, security, personal devices and smart mobility. The area highlights the scale of Xiaomi’s ecosystem and demonstrates how shared technologies, system-level capabilities and a consistent design philosophy can create more seamless experiences across different devices and product categories.
Powered by artificial intelligence and Xiaomi HyperOS, Xiaomi’s “Human × Car × Home” smart ecosystem enables devices and services across different products and scenarios to work together. This creates more natural, seamless and intelligent experiences designed around users’ real-world needs.
Xiaomi Auto has delivered more than 700,000 vehicles in mainland China within two years of entering the market. The Xiaomi YU7 received more than 240,000 orders on its first day of sales. Meanwhile, excluding smartphones, tablets and laptops, Xiaomi has built one of the world’s leading consumer AIoT platforms, with more than 1.1 billion connected devices. The platform serves more than 175 million users and households worldwide.
Xiaomi’s global smartphone shipments have remained among the world’s top three for 24 consecutive quarters. Its tablet shipments rank fourth globally, while the company has remained among the world’s top five tablet manufacturers for nine consecutive quarters. Shipments of wearable products, including smart bands and smartwatches, rank second globally.
Strengthening the Technology Foundation for Smarter Experiences
Xiaomi continues to advance large language model technologies in the field of artificial intelligence. Technologies such as MiMo-V2.5-Pro, Xiaomi Miloco and Xiaomi Miclaw are designed to further enhance AI’s capabilities in understanding, reasoning and task execution. Through these developments, Xiaomi is exploring how AI can go beyond answering questions to assist users with more complex everyday tasks.
In mainland China, Xiaomi has established smart manufacturing infrastructure across three major product areas: smartphones, automobiles and home appliances. The company’s smart factory has an annual production capacity of approximately 10 million flagship smartphones. Xiaomi’s Wuhan factory integrates R&D, manufacturing and testing under one roof and operates with 46 laboratories. At peak production speeds, an air conditioner can roll off the production line every 6.5 seconds.
Xiaomi is also continuing to invest in its own chip technologies to enhance core product experiences and long-term competitiveness. Developments in computing architecture, NPUs and other technologies are expected to drive significant advances in on-device AI, performance and power efficiency.
New-Generation XRING O3 Chip and Xiaomi 18 Fold Debut at IFA
IFA also provides a showcase for the Xiaomi 18 Fold, the first flagship smartphone powered by Xiaomi’s next-generation XRING O3 chip. The device highlights Xiaomi’s ongoing work in mobile processing, foldable devices and on-device artificial intelligence.
Xiaomi CyberOne is also engaging with visitors at IFA. The humanoid robot can respond in real time to gestures such as a finger-heart and thumbs-up. Outside the exhibition hall, Xiaomi CyberOne is also being tested on real production tasks at Xiaomi’s automobile factory, helping further develop its capabilities.
The Smart Ecosystem Hits the Road
Xiaomi Auto has also brought the mobility side of the “Human × Car × Home” smart ecosystem to IFA. Three vehicles are on display, spanning the company’s vision for the future and the intelligent driving experiences available today.
At the center of the automotive section is the Xiaomi Vision Gran Turismo, a visionary electric hypercar concept developed for the legendary Gran Turismo series. Xiaomi is the first technology company to participate in the Vision Gran Turismo program. Designed entirely as a virtual concept car, the vehicle pushes beyond the boundaries of the physical world to reimagine the future of automotive design, aerodynamics and intelligent interaction.
Also on display are the new-generation Xiaomi SU7 and Xiaomi SU7 Ultra. The Xiaomi SU7 is positioned as a driver-focused vehicle for a new era, combining an elegant and sporty design with Xiaomi HyperOS and its broad smart ecosystem. This enables the vehicle to connect naturally with users’ personal devices and smart home products.
The Xiaomi SU7 Ultra serves as Xiaomi Auto’s high-performance flagship model. The vehicle builds on engineering developments that saw its production version set a record in the “Electric Executive Car” category at the Nürburgring Nordschleife in April 2025.
More Than 700,000 Vehicles Delivered
Xiaomi Auto delivered its first vehicles in March 2024 and has since completed more than 700,000 vehicle deliveries in mainland China.
At IFA Berlin, Xiaomi Auto also signed memoranda of understanding with its first group of partners, including eight leading automotive dealer groups in Germany. These agreements represent one of the first steps toward establishing Xiaomi Auto’s sales and service network in Europe ahead of its planned entry into European markets, including Germany, in 2027.
Mijia Strengthens Its Presence in Europe with a Smart Home Portfolio
As part of IFA 2026, Xiaomi announced the expansion of its smart home brand Mijia across Europe. Mijia combines human-centered smart technology, proven quality and functional design to deliver more natural, intuitive and reliable smart home experiences in everyday life.
As part of the expansion, more Mijia products and experiences will become available to European consumers, further strengthening the home pillar of Xiaomi’s “Human × Car × Home” smart ecosystem in the region.
Compatible Mijia products can be managed through the Xiaomi Home app from a single platform and can work together across different home scenarios. At the heart of all these experiences is the user’s consent and control.
Today, Mijia brings together more than 2,000 products across more than 130 product categories under a unified ecosystem. Leveraging Xiaomi’s expertise in artificial intelligence, operating systems and IoT connectivity, Mijia integrates smart technologies into traditional home appliances to make everyday life smarter, more intuitive and more seamless. To date, Mijia products have received more than 500 international design awards worldwide.
Long-Term R&D Investments Support Xiaomi’s Global Growth Momentum
Xiaomi expects its global R&D investment to exceed €24 billion between 2026 and 2030. These investments will focus on areas including artificial intelligence, operating systems, in-house chip technologies, smart vehicles, robotics and smart manufacturing.
Looking ahead, Xiaomi will continue its long-term investments while deepening its localization efforts across global markets, further strengthening its presence and capabilities worldwide.
